KFJC 89.7FM
Album Review

Pow! – “Hi-Tech Boom” – [Castle Face Records]

Thurston Hunger   3/14/2014   12-inch, A Library

Recently KFJC has been debating if the Googleglass
is half-full, or half-empty. This quasi-synthpunk
project seems to be railing against the digital
divide. Not sure if they’ve been forced out of
San Francisco yet by the Hi-Tech Boom, or if the
Boom comes strapped to Byron Blum’s guitar ready
to detonate. There are synths deployed throughout
this album but all you Units fans shut down your
etherdreamnet and embrace the Castle Face. Side B
in particular is about riffage and roughage,
although the closer woos some waveforms from
Aaron Diko. There’s more on the first side, but
they feel like sci-fi dressing for the rock and
roll meat salad. Which is cool, garages housed
bands long before and long after Apple/HP/etc. I
liked the more cryptic lyrics on side A as well.
“Sugi Walks” to a discombobulated beat quite
nicely. Is Fire Hose SST approved or inclined? Tracks
spin fast at 45. Super simple strong structure keeps
things snappy. To me, cities have always ping ponged
artists and the other undeserving underserved in and out.
Rock and roll will never die, but neither will the bytes that
hand feed us a growing portion of our daily I-xistence.

-Thurston Hunger

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